Our Story



As the body’s largest organ, the skin is deserving of love and nourishment. Kind’s collection excludes products with harmful chemicals or toxins. Instead, all ingredients are safe, natural and as unprocessed as possible to promote optimum skin health. Acknowledging the uniqueness of New Zealand’s ecosystem, Kind appreciates the value of sustainability-grown native fauna, and the many benefits they offer the skin. We strive to bring you the best of these native fauna, such as Manuka Oil, Kawakawa and Harakeke in the products we stock.

Supporting local small business is at the core of what we do. We not only aim to celebrate and support the New Zealand artisan but to bring their stories alive.

At Kind, we also aim to minimise our environmental impact as much as possible. For us, this means partnering with only sustainably-minded companies, who mindfully consider the environment in every aspect of their businesses. From ethically-sourcing ingredients to using recyclable packaging; a focus on renewability rooted in nature must be channelled and celebrated. All Kind partners have strict ‘no animal testing’ policies; of which we are extremely proud. This focus also means adopting a mindful approach when it comes to our own use of packaging - your products will arrive beautifully packed simply in recyclable cardboard boxes, padded with biodegradable and compostable packing materials.

For us, ‘kind’ is not just a brand name but a concept which underpins everything we do. From exclusively working with partners with respect for the earth to gently interacting with our customers, all actions are kind, respectful and full of love.